Social Proof For Online Marketing
March 6th, 2010 by author1
Social proof can be defined as a human instinct in which we look to others to guide our own actions. We do not even realize that this is happening. Take for instance a person driving into a small town at lunch time. The driver is hungry and starts looking for a place to stop. Passing through a traffic light, they notice two diners, one on each side of the road. A quick mental calculation, not even noticeable, and they come to the decision that the diner with the most cars will have the better food. Some scholars have termed this as the “herd mentality.”... Read more
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