Article Directory
Writing An Attractive Resource Box
Article directories clearly say that when reprinting an article, the authors bio box must remain untouched including the link. The resource box is one of the crucial pieces of your article marketing strategy. It is what will bring a person to your site, increase your traffic and ultimately your sales.
Your resource box should have enough information to pique readers' interest, and have an effective call to action that will motivate them to click on your link for more details. Irrespective of how good your report is, if your resource box does not compel the reader to visit your site and find out more, you have lost an opportunity to earn a user.
Tips for writing an effective resource box:
1. Don't begin your resource box off with your bio. This means to the reader that your post is complete and that they can quit reading. Instead, begin with a question or announcement that will entice them to read more. Example: "Want fourteen more ways to make money from home?"
2. Do not put in a full bio. Most people are not interested in your full bio or every degree and merit you have received. In fact, most people will speed read it and you will lose their curiosity before they get to your site and call to action.
3. Include at least one link, more if allowed. Look at the resource box guidlines for each directory to understand what you are allowed to include. Many directories allow one link, some two. Be sure to include as many links as you are permitted.
4. A strong call to action is a complete requirement. Feature a statement which informs the reader what they will receive when they click on your link and how it will favor their lives. For instance, "Download Joe's free report now for more ways to earn money in your sleep!"
5. Answer the very important question. When crafting your resource box, think about the question all viewers ask (if only subconsciously)... "What's In It For Me?" (WIIFM).
6. Draft a different resource box to fit every article that you create. If the article is about home interior, then draft your resource box to tie into that with a suitable offer and link. If the next content is about tool selection, get your resource box in that track. Start a file of resource boxes so you can add an appropriate one without recreating it each time.
The resource box is your opportunity to tell the viewer what you have to offer and what they should do then. If you can show a viewer what they will get by clicking on your link, you're almost certain to build your website visitors with the articles you write.
Advanced Article Marketing Skills
Now that you have a few articles under your belt and have a handle on basic techniques for promoting them, it's time to take a step up and tackle some advanced skills. These activities will take your article marketing efforts to a whole new level:
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