Article Directory

Advanced Article Marketing Skills

Now that you've got a number of articles under your belt and have a grip on basic techniques for promoting them, it is time to take a step up and tackle some advanced article marketing skills. These actions can take your article advertising efforts to a whole new level:

1. Approach editors directly.

Once you have established your capacity to put out high-quality articles on a consistent basis, it is time to see if you can bypass the middleman (the article directories) and supply regular content to a newsletter, blog, or online page. Locate editors of publications or blogs in your niche. Pull together a short listing (with hyperlinks) to some of your favourite pieces that would be appropriate for their audience, and e-mail them a short note introducing yourself, presenting the links to your own materials, and asking if they'd be interested in getting regular, exclusive content from you for publication. The benefit for them is that they know they could count on quality content that is not appearing somewhere else on the Internet; the advantage to you is that you can reach a target market on a regular basis, thereby compounding the "professional" effect.

My favorite resource that shows this type of method could be found at:

ebookprofitscoach.com/how-to-blog-tour.php

2. Include fitting key terms.

Keywords are terms or phrases that a possible reader would use in an online search engine to search for information on a specific topic. Through the use of key phrases, you could have a higher chance of somebody being linked to your article from an internet search engine, thereby potentially increasing the traffic to your webpage.

The key to key terms (pun intended) is to think like your reader would think. For example, if you wish to draw people to your handmade greeting card website, you might want to include keywords and key phrases in the article and title such as:

greeting cards

greeting card use

sending greeting cards

events to give greeting cards

selecting greeting cards

handmade birthday greeting cards

anniversary cards

While keywords are no guarantee that your own article will become the number-one ranked hyperlink on Google, it's going to certainly help individuals find you in the vast wasteland of the Internet.

3. Re-use your articles in different media formats.

After you have a group of targeted articles, re-use them by recording them as audio and video and releasing them all over the web. Some people just respond better to other forms of communication, thus by providing a variety of media types, you increase your reach. It is just one more way you can connect with your target market in the way they like.

Article marketing is a rich and sophisticated strategy for drawing your viewers to your own site. There are several different ways to continue to market your articles that you could spend all of your time finding new ways to leverage the work you have already created. The very best part is, there's something for everybody!

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