International Virtual Assistant Reveals Europe Online Advertising Key Facts.
European Interactive Advertising Association marketing specialists’ Internet Ad Barometer 2nd semester 2009.
Results from the latest European Interactive Advertising Association marketing specialists’ Web Ad Barometer have currently been released in UK, Germany, Italy and Spain. This report is designed to produce a timely snapshot of the current trends and opinions of the advertising business across Europe, collating info solely from decision manufacturers that have responsibility for allocating their company’s media budget and setting advertising strategy.
The European Interactive Advertising Association has now launched the findings from the newest marketing specialists’ Web Ad Barometer Report. The bi-annual survey offers not solely a pulse check on this state of the European market but additionally an insight into future trends, permitting advertisers, media house owners and agencies alike to benchmark and tailor their strategies so as to maximise results.
Key findings are as follow:
• eighty three% of all marketing experts surveyed stated that online advertising spend during 2009 has been larger than in 2008 and therefore the medium looks to go from strength to strength (ninety four% expect growth in their on-line pay in 2010 and ninety three% in 2011)
• European marketing specialists predict a 7.6% year on year rise in on-line advertising pay in 2010 and a sharper increase of over fifteen% forecast for 2011
• Those investing in on-line are impressed with the results too, with eighty four% of respondents happy with the performance of online as a medium, ranking it between vi and ten on a scale of satisfaction, and ninety six% seeing online advertising as ‘essential’ or ‘a growing medium’.
• Over a 3rd of respondents (36%) have increased on-line media coming up with order to require advantage of the medium’s effective targeting capabilities during the economic downturn and price for cash was also deemed a core driver with 31% of marketing specialists quoting price efficiency as a reason for increasing their use of on-line
• Email advertising (61% within the second semester of 2009 vs. 46% in the primary semester of the year), behavioural targeting (thirty three% vs. 25%), use of advertising networks (31% vs. 25%) and affiliate promoting (36% vs. 26%) have risen in popularity amongst marketing experts
• One in 3 (33%) organisations are already incorporating mobile advertising into their overall advertising strategies and virtually one in five (19%) claim that use of mobile advertising is increasing, up from twelve% of marketing experts in the first 0.5 of the year
• Advertising budgets still be diverted into online from ancient media formats, the biggest shift in spend has been from ancient direct marketing, with 30% of marketers now stating an increase in online advertising pay has come back from this area (vs. 24% in the first semester of the year) and there’s sustained shift of investment from tv budgets (Initial semester 37%, second semester thirty six%)
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