Long Tail Keywords
What is a “Long Tail Keyword Phrase”?
Long Tail: Refers to keywords that are less searched, but that are more specific keyword phrases. For example, “Tennis Racquet” is a broad keyword phrase. Because it’s broad, meaning it covers a lot of web pages and a lot of web sites try to rank on the first page for it, it’s hard to get your site to rank well for that term. However, “tennis racquet graphite frame” is a more granular, specific term. Fewer sites try to rank well for it and less people search for it. Is that bad? No, actually it’s good if you’re selling tennis racquets with graphite frames because the people who do search for and find your site are more likely to buy something from you.
Why is it better to have fewer people landing on your page, site, or blog? It’s better to have laser targeted traffic, or traffic that’s interested in what you are offering or what your web site is about. If you had to choose between a small number of “targeted” visitors who were looking to purchase your product or learn about the topic of your blog, or a large number of visitors who had only limited interest in your product, which would you choose? The obvious answer is the small number of “targeted” visitors.
You can’t make up for a lack of quality with quantity. Internet Business
That’s what long tail keywords are all about. Because they are more specific, they’re more targeted. Because fewer sites are trying to compete for them, they’re easier to rank for too.
You can use a couple of methods to gauge competition for a keyword phrase and also how many searches are performed per month.
The quick and easy way to determine competition is to do a search in Google for the keyword phrase you’re interested in, for example if you are selling “blue brick brushes” then you’d just type this in Google and see how many sites are listed. This particular search on this particular day says 1-10 of about 119,000. (I tried to pick something that would not exist!). You may also want to go to the next page of results to see if the 119,000 figure changes.
The next quick thing you can check is to do this search in Google, allinanchor:”Blue brick Brushes”. This “AllInAnchor” search will give a lower total figure, in this case on this day, 0. This search gives the number of pages that have links to them that use the words in the phrase “Blue Brick Brushes” in the anchor text of the link. This figure can more accurately represent the stiffness of the competition for ranking for this term.
Now what about finding out how many searches are performed for a term? You’ll need to have a Google Adwords account. Sign up for one and you can use the Google Keywords Tool. You don’t have to put any money in your Adwords account to use the Keywords tool. Once you are in the Google Keywords tool, you type in a keyword phrase or list of keyword phrases and the tool will return to you the number of monthly searches. This will give you a feel for if it’s worth trying to rank for.
I wish there was, but there’s no fixed formula for determining how to use the information you’ve just gathered. For example, I rank very high for “Internet Business” (which is NOT long tail at all), currently, today, if you do a search in Google for it, it returns 1-10 of about 439,000,000. The AllInAnchor returns approx. 52,000. It was very hard and took a lot of work to get there and continues to require effort to maintain. These high numbers are NOT what you should aim for! Look for smaller numbers.
For example “Copper Cooking Pots” returns 1-10 of about 1,440,000 and 19,500 AllInAnchor. These are big numbers, but they are doable! Google Keywords tool shows 1,300 searches last month (October) and Global Monthly Search Volume of 1000. Not big search numbers, but if you manage to get the #1 spot then you’ll get some highly targeted traffic. I think I would try to find a related or close keyword phrase that has more search traffic but still kept the doable competition numbers.
So there you have some solid advice on how I select keyword phrases to target. Make Money Online
Once you’ve done that, how do you get your site to rank high on the first page, or even number 1? I spell it ALL out in SEO Secrets Revealed.
Get it today!
Until next time,
Fred Black
Find helpful info about internet marketing – read the webpage. The time has come when concise info is truly only one click away, use this possibility.
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Tags: Blue Brick, Brushes, Google, Graphite, Internet Business, Keyword Phrases, Keywords, Phrase, Targeted Traffic, Tennis Racquet, Tennis Racquets, Web PagesPosted in
